The saying goes, “If it ain’t broke, don’t fix it,” but here at Penchant we like another saying as well.  “If it’s broken and there’s no fix out there, create your own.”  This message is the heart of an article over on Fusion called, “How the Penis Disappeared from the Sex Toy.”  The article is a fascinating read about the changing shape of the sex toy industry.  At its surface, the story describes how the modern sex toy has evolved from something shaped like human penises to a minimalist design which is notably absent of human characteristics.  The result has been a more functional device that has been upgraded to fit into consumers’ everyday lives.  To us here at Penchant, the part we appreciated the most was the question, “What drove these changes?”

Over recent years, women have recognized the gaps in the market – often by experiencing disappointment with products they have tried – and have created their own brands and products to fill those needs.  What resonated with us is this push towards women-owned businesses, and the idea of women taking pleasure into their own hands.  Penchant is proud to be among the woman-owned companies that are working to bring more options – and more pleasure – to the market.  While the article is a somewhat lengthy read, we highly suggest you jump over and take a look, and then order a bottle of Penchant Premium to experience the results of women-driven innovation.

We’d love to hear – what do you look for in your sex toys and products?  Email us at info [at] penchantforpleasure [dot] com.